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The web page awards.gadgets.ndtv.com states the following, "The awards are an endeavor to recognise the most important aspect of every technology brand that is innovation." I saw that the webpage stated " Gadget Guru Awards are back." They also said " The awards will be handed out in different categories. Nominations for this years awards are now closed. Public voting for the NDTV Gadget of the Year - Viewers Choice will open soon. Heres the list of the winners of the NDTV Gadget Guru Awards 2013 - instituted to honour products that truly made a difference." The meta header had NDTV Gadget Guru Awards 2015 as the first optimized keyword. This keyword is followed by rajiv makhni, vikram chandra, and gadgets which isn't as urgent as NDTV Gadget Guru Awards 2015. The other words awards.gadgets.ndtv.com used was technology awards. technology is included but could not be seen by web crawlers.